Direct Mail

- Big Data Computing
- E-MapReduce
- Big Data Search and Analysis
- Ping An Brain
- Log Service
- Big Data Application
- Nebula BI

Direct Mail

Direct Mail provides efficient, stable and simple email push services, enabling users to send emails manually, automatically, or in the form of attachments. It is widely used to send electronic bills, electronic invoices and membership services and allows corporate customers to deliver bulk EDM emails. It features effective frequency control, 24/7 early warning, bank-level security protection, daily delivery of more than 5 million emails, and search of emails sent within 6 months.

Value Proposition

Efficient and accurate delivery service

World leading mail delivery engine technology, strict sending channel management, high delivery rate, high access rate, and a daily send limit of millions, A/B Test

Perfect customer management

Template management mode, spam mail control, subscription management, and management of blacklist and whitelist

Intuitive statement analysis

Multi-dimension real-time feedback, exclusive analysis report and mail hotspot analysis chart

Stable platform service

Provide a secure and reliable mail investment environment, stable operation platform, 24/7 uninterrupted real-time service, and professional consultant team

Use Cases

Service notification mail

Electronic billing, policy notification, electronic invoice, notice letter, operation guidance and annual report.

Product promotion mail

Recommendation of new products, promotion of products, and campaigns with rewards.

Success Stories

Ping An Puhu

Providing extensive secured, unsecured and online loan services. Help Ping An Puhui continuously lower operation costs and greatly improving customer conversion through digitalization and precise operation.

Shenzhen All-Purpose Card

The electronic transaction charging system for Shenzhen City (Shenzhen All-Purpose Card) is established to operate the smart IC card, help achieve paperless operation by sending electronic invoices to users of the self-service charge, continuously lower the operation cost, and improve work efficiency.

Functionality

Individualized email template

Provides a custom content email editor without needing technical support. Users can customize the e-mail as per the enterprise's characteristics, customer group and product matching strategy, and rapidly complete the e-mail template design.
Multi-dimensional statistical statement

Targeting different content and user groups, it provides a multi-dimensional statistical statement, analyzes the report in a timely manner, provides a scientific basis for marketing decisions, and drives marketing using data.
Deep behavior tracking

It deeply tracks the opening and reading actions of customers, provides a mail hotspot analysis chart, helps to analyze interest points of customers, continuously optimizes contents pushed, extends the customer life cycle, increases retention and loyalty of customers, and maximizes the value of customers.